METALLICA has launched a performance video for its track “Now That We’re Dead”, shot during the 2017 “WorldWired” tour. Watch it beneath.
“Now That We’re Dead” is taken from the band’s latest album, “Hardwired… To Self-Destruct”, which was certified platinum on April 12 by the RIAA (Recording Association Of America). The platinum certification reflects 1,000,000 equivalent album units, which blends traditional album sales, songs sold from an album and on-demand audio and video streams.
The latest gain in “Hardwired… To Self-Destruct” sales is owed mostly to a live performance ticket/album bundle sale redemption promotion with the Metallica’s stadium tour that went on sale on February 17. Redemptions of albums included with the purchase of a live performance ticket register as a sale within the week the customer redeems/receives the album.
“Hardwired… To Self-Destruct” debuted as expected at No. 1 on The Billboard 200 album chart last November, promoting 291,000 copies in its first week of launch.
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